Award Criterion
Award Criterion
The criterion for this year’s award is based on twelve strategic indices as highlighted below:
- New innovation that is transformative in nature (Transformative Innovation)
- Market Capacity and strategic position of brand and products (Market Capacity)
- Performance & timely delivery of services or products(Performance Analysis)
- Efficiency and quality competitiveness (Efficiency Analysis)
- Brand Value Composition (Value Delivery Analysis)
- Brand and Customer Service Excellence (Customer Services Analysis)
- Brand Visibility and product availability across markets (Visibility Analysis)
- Brand acceptability in the marketplace (Acceptability Analysis)
- Brand and consumer satisfaction
- Brand pricing and consumer perception (Pricing Analysis)
- Market and industry capacity (Industry and Peer Analysis)
- Market rating among competing brands and brand flaws (if any) among others.
AWARD QUALIFYING POINTS
Our panel of Judges will look at the above criteria among others based on internationally acceptable methodology to rate and determine winners of different categories of the awards. A 500 score point is the benchmark while winners must meet up with a minimum of 80% score line to be able to win the award.
WEST AFRICA INNOVATION AWARDS - PANEL OF JUDGES
The award nomination was done by a team of highly educated, influential and respected professionals, some members of the team include;
Mr. Ayo Albert is presently the CEO of Phillip Omnicom Consulting, a Lagos based firm, a former Executive Director, HSBS Group, and a senior specialist Consultant at YFT Partners. He has over30 years financial and brand experience.
Mr. Cammil Chineme is a former Marketing Manager of Nuchem F & P, a leading pharmaceutical raw materials company in Nigeria. Cammil is presently the CEO of Ezona Group. He is a respected marketing guru.
Mr. Ahmed Ayo , CEO of MegaCom, a foremost IT specialist agency based in Lagos and Toronto, Canada. He is a first class brand executive with experience spanning over a decade.
Mr. Mohammed Dairu, is a respected Marketing and financial Specialist. He works with Green Royal Group as the COO. He will bring his wealth of experience to bear on the program.
AWARD ENTRY AND PARTICIPATION FORM
